About Us - Provinum

Collaboration

Aveqia

Provinum is working with gastronomy based on a very long and extensive beverage experience. Provinum is seeking the combinations that make food & selected beverages tastes better together. One of our partners is Aveqia, a cooking studio where the guests cook their own dinner together with professional chefs and get the experience of a real restaurant kitchen. Provinum wines stands för the majority of the wine assortment at Aveqia.

Wgs.se

We choose few, and we choose carefully

A focused portfolio across Systembolaget, HoReCa, Travel Trade and Travel Retail. Sustainable brands with real market relevance. Value before volume.

Sustainability

Our Future

At Provinum, we are defined by our knowledge and passion for the wine sector. Our team is built on a simple principle: we hire talent, character, and expertise. By focusing on the individual rather than gender or background, we ensure that our partners and customers are always met by the most capable and inspired professionals in the industry. “It is part of our responsibility to ensure that our value chain contributes to a more sustainable wine sector”

As an importer, our business is inseparable from land and climate. We are committed to a transparent and structured approach to sustainability, following the EU’s VSME Framework.

Our journey to 2026
We believe in progress over promises. In 2025, we at Provinum started with formalizing our sustainability governance to ensure every claim we make is evidence-based and audit-ready. By strengthening our data systems and supplier engagement, we are contributing to building a more resilient and responsible future for the Swedish wine sector. “For us, sustainability starts with the health and happiness of the people who bring our vision to life”

Equality and Personal Growth

Provinum is built on the collective knowledge and passion of our team. We are committed to an inclusive workplace where equality is a standard, not a goal. We believe that a diverse range of perspectives, across gender, background, and experience, is what allows us to find and share great taste sensations. “Provinum has a responsibility to prevent and address risks to both mental and physical health and therefore emphasizes on creating a positive work environment that is both organizationally and socially oriented.”

Download our 2025 Sustainability Report (PDF)

We are a team of senior professionals. The strategy for Provinum is to work with passionate producers that strive to create personal quality wines where the flavours mirror the origin.

Set for gastronomy!

Aveqia

We choose few, and we choose carefully

A focused portfolio across Systembolaget, HoReCa, Travel Trade and Travel Retail. Sustainable brands with real market relevance. Value before volume.

Our Future

We are a team of senior professionals. The strategy for Provinum is to work with passionate producers that strive to create personal quality wines where the flavours mirror the origin.

The Provinum Team